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Marine Parade Traffic CalmingTe whakapai ake o te ara haere o ngā waka i Marine Parade

Launched in August 2017, the Marine Parade Traffic Calming Project is a 'live study' to see if we can make the city end of the iconic Marine Parade more pedestrian-friendly and less of a heavy vehicle route.

Napier City Council is embarking on a 'live study' in a project focusing on traffic calming on the Marine Parade.

Marine Parade traffic calming big picture. Planning Started: October 2016
Construction Started: 21 August 2017
Completed: November 2017

Marine Parade has long been Napier’s premier waterfront attraction, from the time Victorian-era ladies and gentlemen paraded in their finery, through both World Wars, and the resurrection of a new city following the earthquake.

Today its success as a destination for locals and visitors is impacted somewhat by the volumes, speed and size of vehicles that rumble along its route day and night.

The Marine Parade Traffic Calming project is a ‘live study’ that will see if a small change in the way vehicles are directed along a portion of Marine Parade has a positive effect on the use of this Napier icon by increasing the numbers of pedestrians, slowing vehicles, and encouraging heavy vehicle drivers to use alternative routes.

Many people have experienced the relaxed and carnival atmosphere when Marine Parade is closed to traffic for events. It would be nice if we could maintain this street environment year-round, however Marine Parade is an important part of Napier’s street network that needs to be accessible to cars, delivery trucks, coaches, and tourism operators. It also provides carparking, both for attractions and businesses along the waterfront, and for the CBD.

What was proposed

Marine Parade Traffic Calming 31.08.17

The City Vision advocates for the trialling of projects where temporary measures are possible. This ‘lighter, quicker, cheaper’ approach allows us to try things out before investing in more permanent and expensive infrastructure, and to be brave and have fun with design choices. It is an approach used both locally (eg, Tennyson Street parklet, Market Street Urban Oasis) and internationally, such as New York’s Broadway Avenue redesign.

The Marine Parade Traffic Calming proposal affects the area of Marine Parade between Vautier Street and the i-Site, and includes:

  • Shifting all traffic (two-way) onto the seaward side of the planted median
  • Introducing a parking precinct into the city-side side of the planted median, with angled parking
  • A roundabout at the intersection with Vautier Street
  • Additional informal pedestrian crossing points along the entire length
  • Improved parking outside the i-Site
  • Provision for overflow coach parking in the parking precinct

Other than the construction of the roundabout, which has already been part of Council’s work schedule for some time, and some changes to the median and on-road parking bays at the i-site end, all other changes are signalled using paint and signage only. Following the trial, if the project is deemed a success, then more permanent changes will be made to the streetscape, and may include widened footpaths, cycle lanes, paved pedestrian crossing points etc.

View Marine Parade Traffic Calming Scheme Plan

Benefits of this design may include:

  • Improved connectivity between the city and the waterfront
  • Slower moving vehicles
  • A possible reduction in the number of heavy vehicles
  • Retention of the majority of parking spaces (just in a different format)
  • Improved amenity for pedestrians and businesses

Work on the roundabout is expected to commence on 21 August 2017, with work completed November 2017.

Measuring Success

Our data collection for this trial will include:

  • Traffic counts (measuring the number of vehicles, their speed, and the percentage of heavy vehicles)
  • Pedestrian surveys (number of pedestrians and their movements)
  • Number of new businesses in comparison to previous time periods
  • Mounted cameras to capture activity and trends at various points along the project area
  • Qualitative surveys of general public, tourists, and businesses
  • Feedback received during engagement period

Data from the traffic counts taken over the past seven years at two locations along Marine Parade are shown in the tables below. Overall there has been a small increase in the total number of vehicles per day travelling along Marine Parade, but a proportional decrease in the percentage of heavy vehicles that make up this total. High spikes in the number of heavy vehicles travelling along Marine Parade correlate with ships berthed at Napier Port at the time data was collected.

How can I get involved?

This project is a ‘live study’ and we’d love to hear your feedback now that construction work has started. Traffic will be diverted onto the seaward side of the median in the early stages of construction, but please bear in mind that you won’t be experiencing how the changes will really feel until a few months in.

To provide feedback to us on the various aspects of this new street layout, click on the Interactive Survey Map. We’ll be gathering your feedback and making adjustments as we go along. 

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